You can offer the player the option of doubling that reward by watching a video upon completion. Often when completing a mission, players are rewarded. Why not use that opportunity to engage your players with a double reward from watching a video?
The mission complete multiplier -?At the end of your level or mission, players are often rewarded. It?s very enticing for users and part of that highly visible location. The daily reward Multiplier -?Most games offer a daily reward for coming back to the game every day ? you can offer a chance to engage with an ad to double their earnings. The home screen -?Incredibly high visibility location! For those players that may never navigate to the store, this is where you can capture their attention. It?s also somewhat hidden and some players without intention to spend may never navigate here. It?s a great way to monetize players who don?t want to spend real life dollars in a store. In-Game Store -?A classic, one of the first rewarded placements players were introduced to. Now that we?ve set a little context with these best practices, let?s dive into the good stuff! The top 10 most effective placementsġ. These can often drive more gameplay overall. You can also offer more just currency or lives – try more meaningful rewards that help players progress. For example, if you?re rewarding currency, you want to make sure you don?t throw off the balance of your game economy. The amount and variety of the rewards you?re offering are also important. This includes the core loop of your game – when does it make sense in your gameplay? In the end, it?s your game and you have an idea of what will work best.
First and foremost, every game is unique so it?s important to think about how the ad will work in the context of your game. First, a few key best practicesīefore diving into the placements there are a few considerations to keep in mind from the beginning of your game development. After working with everyone from indie devs to global publishers, I?ve learned a few best practices and the top performing rewarded video placements. The challenge still for developers is optimizing the rewarded placements in their games to maximize player engagement and conversion. It?s opt-in, non intrusive, and offers a true value exchange. Rewarded video is a key strategy for game developers to maximize their revenues, especially because it offers an excellent player experience.
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